To transform ourselves into a new World Merchant®, an international learning partnership which responds to the dynamics of our rapidly changing world, with fundamental commitments:
- To achieve a higher order of human effectiveness in international business communications.
- To detect commercial possibilities and opportunities of effectively addressing recurrent breakdowns of committed clients (customers and suppliers) which arise in the pursuit of their own mission.
- To convert the underlying commitments within such breakdowns into new and innovating breakthroughs.
- To demonstrate/manifest the highest standards of our traditional ethics, and to maximize long-term productivity being more than simply symbols of money.
As our long-term mission - to become a standard model for developing a highly integrated collaboration of affiliated new World Merchants® to maximize such productivity.